{"id":1466,"date":"2016-07-17T15:19:48","date_gmt":"2016-07-17T15:19:48","guid":{"rendered":"https:\/\/prod.digital\/blog\/\/masonry-blog-layout\/"},"modified":"2024-09-02T17:30:08","modified_gmt":"2024-09-02T20:30:08","slug":"masonry-blog-layout","status":"publish","type":"page","link":"https:\/\/prod.digital\/blog\/","title":{"rendered":"Masonry Blog Layout"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">\r\n\r\n\r\n<h1>Os melhores conte\u00fados para voc\u00ea<\/h1>\r\n<p>[vc_row section_type=&#8221;fullwidth&#8221; bg_type=&#8221;color&#8221; padding_top_multiplier=&#8221;custom&#8221; padding_bottom_multiplier=&#8221;custom&#8221; columns_gap=&#8221;none&#8221; padding_top=&#8221;30&#8243; padding_bottom=&#8221;30&#8243; bg_color=&#8221;#ffffff&#8221;][vc_column]<h1 class=\"eut-element eut-title eut-align-center eut-h1 title-hidden\" style=\"\"><span>Blog da Prod com conte\u00fados sobre m\u00eddias sociais, Ads, e-mail marketing, SEO, gest\u00e3o de sites, cria\u00e7\u00e3o de v\u00eddeos 2D, cria\u00e7\u00e3o de sites e apps<\/span><\/h1>\t\t<div class=\"eut-element eut-blog eut-blog-columns eut-blog-masonry eut-isotope eut-with-gap eut-with-shadow\" style=\"\" data-columns=\"3\" data-columns-large-screen=\"5\" data-columns-tablet-landscape=\"3\" data-columns-tablet-portrait=\"2\" data-columns-mobile=\"1\" data-layout=\"masonry\" data-spinner=\"no\" data-gutter-size=\"40\">\r\n\t\t\t<div class=\"eut-isotope-container\">\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-5019 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital tag-health-marketing tag-ia tag-inteligencia-artificial tag-marketing-de-conteudo tag-marketing-digital tag-marketing-farmaceutico\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.digital\/blog\/wp-content\/uploads\/2026\/04\/prod-estrategia-de-geo-1024x552.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2026-04-23T14:59:06-03:00\">\r\n\t\t23 de abril de 2026\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.digital\/blog\/estrategia-de-geo\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">Estrat\u00e9gia de GEO: o que \u00e9 e qual o impacto para a ind\u00fastria farmac\u00eautica?<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.digital\/blog\/wp-content\/uploads\/2026\/04\/prod-estrategia-de-geo.png<\/span>\r\n\t\t\t   <span itemprop='height' >1200<\/span>\r\n\t\t\t   <span itemprop='width' >647<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Vitoria Bernardo<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Vitoria Bernardo<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.digital\/blog\/wp-content\/uploads\/2022\/06\/foto-prother-vitoria-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2026-04-23T14:59:06-03:00\">23 de abril de 2026<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2026-04-23T14:59:07-03:00\">23 de abril de 2026<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.digital\/blog\/estrategia-de-geo\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>O GEO pode ser entendido como parte do SEO, mas com a atua\u00e7\u00e3o em uma camada t\u00e9cnica mais avan\u00e7ada. Ele est\u00e1 diretamente ligado \u00e0 forma como os conte\u00fados s\u00e3o lidos, compreendidos e reutilizados por intelig\u00eancias artificiais generativas<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Vitoria Bernardo<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-4992 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital category-negocios tag-compliance tag-health-marketing tag-jornada-do-medico tag-marketing-de-conteudo tag-marketing-farmaceutico\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.digital\/blog\/wp-content\/uploads\/2026\/03\/prod-comunicacao-etica-industria-farmaceutica-1024x552.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2026-03-03T11:54:35-03:00\">\r\n\t\t3 de mar\u00e7o de 2026\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.digital\/blog\/etica-na-industria-farmaceutica\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">\u00c9tica na ind\u00fastria farmac\u00eautica: como criar estrat\u00e9gias m\u00e9dicas sem violar compliance?<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.digital\/blog\/wp-content\/uploads\/2026\/03\/prod-comunicacao-etica-industria-farmaceutica.png<\/span>\r\n\t\t\t   <span itemprop='height' >1200<\/span>\r\n\t\t\t   <span itemprop='width' >647<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Vitoria Bernardo<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Vitoria Bernardo<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.digital\/blog\/wp-content\/uploads\/2022\/06\/foto-prother-vitoria-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2026-03-03T11:54:35-03:00\">3 de mar\u00e7o de 2026<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2026-03-03T11:56:20-03:00\">3 de mar\u00e7o de 2026<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.digital\/blog\/etica-na-industria-farmaceutica\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>Criar estrat\u00e9gias m\u00e9dicas com \u00e9tica e compliance exige integrar marketing, equipes de produto e jur\u00eddico desde o planejamento. Quando essas \u00e1reas caminham juntas, a comunica\u00e7\u00e3o m\u00e9dica deixa de ser meramente promocional e passa a gerar relacionamento, confian\u00e7a e valor cient\u00edfico.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Vitoria Bernardo<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-4987 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital tag-conteudo tag-health-marketing tag-marketing-digital tag-marketing-farmaceutico\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.digital\/blog\/wp-content\/uploads\/2026\/02\/prod-estrategias-conteudo-educativo-pacientes-1024x552.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2026-02-11T09:30:00-03:00\">\r\n\t\t11 de fevereiro de 2026\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.digital\/blog\/conteudo-educativo-para-pacientes\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">Conte\u00fado educativo para pacientes: qual o melhor formato?<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.digital\/blog\/wp-content\/uploads\/2026\/02\/prod-estrategias-conteudo-educativo-pacientes.png<\/span>\r\n\t\t\t   <span itemprop='height' >1200<\/span>\r\n\t\t\t   <span itemprop='width' >647<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Vitoria Bernardo<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Vitoria Bernardo<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.digital\/blog\/wp-content\/uploads\/2022\/06\/foto-prother-vitoria-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2026-02-11T09:30:00-03:00\">11 de fevereiro de 2026<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2026-03-19T11:08:28-03:00\">19 de mar\u00e7o de 2026<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.digital\/blog\/conteudo-educativo-para-pacientes\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>O conte\u00fado educativo, ou disease awareness, \u00e9 mais do que um apoio institucional. Ele \u00e9 uma estrat\u00e9gia de ponta a ponta, que influencia a tomada de decis\u00f5es, melhora a experi\u00eancia do paciente e pode contribuir diretamente para a qualidade de vida, por fornecer informa\u00e7\u00f5es relevantes.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Vitoria Bernardo<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-4980 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital tag-health-marketing tag-marketing-digital tag-marketing-farmaceutico tag-tecnologia\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.digital\/blog\/wp-content\/uploads\/2026\/01\/prod-tendencias-de-tecnologia-em-health-1024x552.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2026-01-16T16:30:07-03:00\">\r\n\t\t16 de janeiro de 2026\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.digital\/blog\/tendencias-de-tecnologia-em-health-marketing\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">Tecnologias em Health Marketing: o que est\u00e1 moldando a ind\u00fastria farmac\u00eautica<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.digital\/blog\/wp-content\/uploads\/2026\/01\/prod-tendencias-de-tecnologia-em-health.png<\/span>\r\n\t\t\t   <span itemprop='height' >1200<\/span>\r\n\t\t\t   <span itemprop='width' >647<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Vitoria Bernardo<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Vitoria Bernardo<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.digital\/blog\/wp-content\/uploads\/2022\/06\/foto-prother-vitoria-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2026-01-16T16:30:07-03:00\">16 de janeiro de 2026<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2026-03-23T14:05:55-03:00\">23 de mar\u00e7o de 2026<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.digital\/blog\/tendencias-de-tecnologia-em-health-marketing\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>\u00c0 medida que avan\u00e7amos para os pr\u00f3ximos anos, n\u00e3o basta adotar novas ferramentas. \u00c9 fundamental estruturar estrat\u00e9gias de ponta a ponta, integrando tecnologia, dados e conte\u00fado educativo de forma \u00e9tica, eficiente e mensur\u00e1vel.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Vitoria Bernardo<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-4974 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital tag-health-marketing tag-marketing-farmaceutico tag-planejamento-de-marketing-digital tag-planejamento-estrategico\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.digital\/blog\/wp-content\/uploads\/2025\/12\/prod-planejamento-estrategico-digital-2026-copiar-1024x552.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2025-12-16T10:27:48-03:00\">\r\n\t\t16 de dezembro de 2025\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.digital\/blog\/planejamento-estrategico-health-marketing\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">Planejamento Estrat\u00e9gico de Health Marketing: 4 pilares para guiar a constru\u00e7\u00e3o<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.digital\/blog\/wp-content\/uploads\/2025\/12\/prod-planejamento-estrategico-digital-2026-copiar.png<\/span>\r\n\t\t\t   <span itemprop='height' >1200<\/span>\r\n\t\t\t   <span itemprop='width' >647<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Vitoria Bernardo<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Vitoria Bernardo<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.digital\/blog\/wp-content\/uploads\/2022\/06\/foto-prother-vitoria-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2025-12-16T10:27:48-03:00\">16 de dezembro de 2025<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2025-12-16T10:30:26-03:00\">16 de dezembro de 2025<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.digital\/blog\/planejamento-estrategico-health-marketing\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>Antes de falar em m\u00eddia, redes sociais, e-mails approved ou eventos h\u00edbridos, existe uma pergunta-chave que precisa ser respondida internamente: o que precisa estar absolutamente claro para que qualquer iniciativa de health marketing gere impacto real para o neg\u00f3cio?<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Vitoria Bernardo<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-4970 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital tag-health-marketing tag-marketing-de-conteudo tag-marketing-digital tag-marketing-farmaceutico\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.digital\/blog\/wp-content\/uploads\/2025\/11\/prod-storytelling-no-marketing-farmaceutico-1024x552.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2025-11-27T09:34:49-03:00\">\r\n\t\t27 de novembro de 2025\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.digital\/blog\/storytelling-no-marketing-farmaceutico\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">Storytelling no marketing farmac\u00eautico: como criar narrativas que engajam e respeitam normas?<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.digital\/blog\/wp-content\/uploads\/2025\/11\/prod-storytelling-no-marketing-farmaceutico.png<\/span>\r\n\t\t\t   <span itemprop='height' >1200<\/span>\r\n\t\t\t   <span itemprop='width' >647<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Vitoria Bernardo<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Vitoria Bernardo<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.digital\/blog\/wp-content\/uploads\/2022\/06\/foto-prother-vitoria-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2025-11-27T09:34:49-03:00\">27 de novembro de 2025<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2025-11-27T09:34:51-03:00\">27 de novembro de 2025<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.digital\/blog\/storytelling-no-marketing-farmaceutico\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>Storytelling \u00e9 a arte de transformar informa\u00e7\u00f5es em hist\u00f3rias envolventes. No contexto da ind\u00fastria farmac\u00eautica, essa t\u00e9cnica ajuda a educar, gerar identifica\u00e7\u00e3o, engajar e construir confian\u00e7a, sem infringir regras regulat\u00f3rias.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Vitoria Bernardo<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-4966 post type-post status-publish format-standard has-post-thumbnail hentry category-lideranca-e-cultura tag-desenvolvimento tag-gestao tag-gestao-de-pessoas\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.digital\/blog\/wp-content\/uploads\/2022\/05\/prod_blog_l\u00edder-de-neg\u00f3cios-foguete-1024x552.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2025-10-28T10:23:14-03:00\">\r\n\t\t28 de outubro de 2025\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.digital\/blog\/cultura-da-colaboracao-intensa\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">Colabora\u00e7\u00e3o intensa: um compromisso di\u00e1rio da cultura Prod<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.digital\/blog\/wp-content\/uploads\/2022\/05\/prod_blog_l\u00edder-de-neg\u00f3cios-foguete.png<\/span>\r\n\t\t\t   <span itemprop='height' >2003<\/span>\r\n\t\t\t   <span itemprop='width' >1080<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Daniel Monteiro<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Daniel Monteiro<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.digital\/blog\/wp-content\/uploads\/2019\/03\/daniel_monteiro-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2025-10-28T10:23:14-03:00\">28 de outubro de 2025<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2026-03-19T12:17:33-03:00\">19 de mar\u00e7o de 2026<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.digital\/blog\/cultura-da-colaboracao-intensa\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>Na cultura da Prod, a Colabora\u00e7\u00e3o Intensa \u00e9 mais do que um valor, \u00e9 uma pr\u00e1tica di\u00e1ria que sustenta a forma como os times se organizam, se comunicam e entregam. <\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Daniel Monteiro<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-4960 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital category-sem-categoria\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.digital\/blog\/wp-content\/uploads\/2025\/09\/prod-conteudo-relevante-estrategia-1024x552.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2025-09-12T15:51:58-03:00\">\r\n\t\t12 de setembro de 2025\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.digital\/blog\/conteudo-relevante\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">Conte\u00fado relevante: estrat\u00e9gia para conquistar a confian\u00e7a dos HCPs<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.digital\/blog\/wp-content\/uploads\/2025\/09\/prod-conteudo-relevante-estrategia.png<\/span>\r\n\t\t\t   <span itemprop='height' >1500<\/span>\r\n\t\t\t   <span itemprop='width' >809<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Vitoria Bernardo<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Vitoria Bernardo<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.digital\/blog\/wp-content\/uploads\/2022\/06\/foto-prother-vitoria-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2025-09-12T15:51:58-03:00\">12 de setembro de 2025<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2025-10-28T10:22:18-03:00\">28 de outubro de 2025<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.digital\/blog\/conteudo-relevante\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>O conte\u00fado relevante emerge como uma das ferramentas mais eficazes para estabelecer conex\u00f5es genu\u00ednas e duradouras entre a ind\u00fastria farmac\u00eautica e os profissionais de sa\u00fade.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Vitoria Bernardo<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article class=\"eut-blog-item eut-style-2 eut-isotope-item post-4954 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-marketing-digital tag-health-marketing tag-marketing-de-conteudo tag-marketing-farmaceutico\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"eut-blog-item-inner eut-isotope-item-inner eut-fade-in-up\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-media\">\r\n\t\t<div class=\"eut-bg-wrapper eut-full-size\">\r\n\t\t\t\t\t\t<div class=\"eut-bg-black eut-bg-overlay eut-opacity-30\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"eut-bg-image\" style=\"background-image: url(https:\/\/prod.digital\/blog\/wp-content\/uploads\/2025\/08\/prod-dol-kol-estrategia-de-influencia-1024x552.png);\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t<div class=\"eut-post-content-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"eut-post-content\">\r\n\t\t\t\t\t\t\t\t<div class=\"eut-post-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-small-text eut-post-date\">\t<time class=\"\" datetime=\"2025-08-12T16:57:46-03:00\">\r\n\t\t12 de agosto de 2025\t<\/time>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prod.digital\/blog\/kol-e-dol-estrategias-de-influencia\/\" rel=\"bookmark\"><h2 class=\"eut-post-title eut-text-hover-primary-1 eut-h3\" itemprop=\"headline\">KOL e DOL: estrat\u00e9gias de influ\u00eancia para farmac\u00eauticas<\/h2><\/a>\t\t\t\t\t\t\t\t\t\t\t<span class=\"eut-hidden\">\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/prod.digital\/blog\/wp-content\/uploads\/2025\/08\/prod-dol-kol-estrategia-de-influencia.png<\/span>\r\n\t\t\t   <span itemprop='height' >1500<\/span>\r\n\t\t\t   <span itemprop='width' >809<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"eut-structured-data\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\">Vitoria Bernardo<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Vitoria Bernardo<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/prod.digital\/blog\/wp-content\/uploads\/2022\/06\/foto-prother-vitoria-150x150.png<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"eut-structured-data\" itemprop=\"datePublished\" datetime=\"2025-08-12T16:57:46-03:00\">12 de agosto de 2025<\/time>\r\n\t\t\t<time class=\"eut-structured-data\" itemprop=\"dateModified\"  datetime=\"2025-08-12T16:59:24-03:00\">12 de agosto de 2025<\/time>\r\n\t\t\t<span class=\"eut-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/prod.digital\/blog\/kol-e-dol-estrategias-de-influencia\/\"><\/span>\r\n\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>DOLs e KOLs desempenham um papel fundamental para o marketing. A atua\u00e7\u00e3o conjunta dos profissionais representa uma oportunidade estrat\u00e9gica para as farmac\u00eauticas.<\/p>\n<\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eut-post-meta-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eut-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<li class=\"eut-post-author eut-small-text\">\r\n\t\t\t<i class=\"eut-icon-user\"><\/i><span>Vitoria Bernardo<\/span>\r\n\t\t<\/li>\r\n\t<li class=\"eut-post-comments eut-small-text\"><i class=\"eut-icon-comment\"><\/i> 0<\/li>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<\/div>\r\n<div class=\"eut-pagination eut-link-text\"><ul class='page-numbers'>\n\t<li><span aria-current=\"page\" class=\"page-numbers current\">1<\/span><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/prod.digital\/blog\/wp-json\/wp\/v2\/pages\/1466\/page\/2\/\">2<\/a><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/prod.digital\/blog\/wp-json\/wp\/v2\/pages\/1466\/page\/3\/\">3<\/a><\/li>\n\t<li><span class=\"page-numbers dots\">&hellip;<\/span><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/prod.digital\/blog\/wp-json\/wp\/v2\/pages\/1466\/page\/21\/\">21<\/a><\/li>\n\t<li><a class=\"next page-numbers\" href=\"https:\/\/prod.digital\/blog\/wp-json\/wp\/v2\/pages\/1466\/page\/2\/\"><i class=\"eut-icon-nav-right\"><\/i><\/a><\/li>\n<\/ul>\n<\/div>\t\t<\/div>\r\n[\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Verterem repudiare no duo. Voluptua forensibus honestatis ad qui, vide atqui percipit id ius, congue scaevola menandri qui id. Ex choro repudiandae pri, vis nobis audire eu. <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1466","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/prod.digital\/blog\/wp-json\/wp\/v2\/pages\/1466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prod.digital\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/prod.digital\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/prod.digital\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prod.digital\/blog\/wp-json\/wp\/v2\/comments?post=1466"}],"version-history":[{"count":15,"href":"https:\/\/prod.digital\/blog\/wp-json\/wp\/v2\/pages\/1466\/revisions"}],"predecessor-version":[{"id":4807,"href":"https:\/\/prod.digital\/blog\/wp-json\/wp\/v2\/pages\/1466\/revisions\/4807"}],"wp:attachment":[{"href":"https:\/\/prod.digital\/blog\/wp-json\/wp\/v2\/media?parent=1466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}